In shoes, Order Three choices
"Less than 300 yuan, the product is too small absolute value, gross margin was very low, as the distribution of two books, the price is 50 yuan, 5 yuan stamps ate 10% of profits, and if more 500 yuan, Chinese consumers is still relatively high cost and expenses for the first attempt too. "Book Three said. Under these conditions, good music to buy Nine West ankle booties in this category initially locked.
In shoes, Order Three choices of sports shoes off. Good music before buying Founder order three and several other founders of the United States, Zappos was detailed and comprehensive study, they found that: Zappos covers all types of shoes, the target audience is widely dispersed . "While earnings in sneakers and shoes with high, but the brand is more Nine West boots concentrated, the market went up 10 scores essentially covers 85% of the population and a more transparent pricing, consumers can easily parity with traditional channels. " Order Three said, choosing the right music for the purchase of the shoe cut into the Chinese and comparative advantages of the shoe.
In a good place to buy music, you can see: Nike, Adidas, Li Ning and other famous brand products online are the majority. However, in music of the future, good to buy cover all shoes, concrete steps are: sports Nine West flats from the beginning, followed by footwear and, finally, women and children's shoes. the user experience of Chinese style, of course, the goal is for three of China Zappos, but this time to copy the model of Zappos, of course, not very realistic.
Because in the U.S., Zappos is simple: consumers worry about online shoe does not fit, they can be programmed to Zappos a few pairs of shoes, if not, as the brand and packaging for s' ensure intact, the Nine West flip flops are back in full, are borne entirely by the cost of return shipping Zappos. And the payback Zappos is quite long, even if the purchase can be returned for a year.
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